Grayson Associates Consulting Services

I	BEAUTY INDUSTRY Retainer or Project:
	A.	PRODUCT CONCEPTS AND DEVELOPMENT All phases of new product marketing, including product development, merchandising, promotion and advertising for men's and women's products, in all channels of distribution: cosmetics, skin care, hair care, fragrances, personal care: concepts, positionings, profiles, development, testing and executions. Restaging existing products, strategy positioning, development.
	B.	PRODUCT PERFORMANCE AUDITS Proprietary product and competitive analysis: product performance index and ranking strengths/weaknesses shade range evaluation/productivity perceptual mapping package analysis/vis-à-vis performance individual products, and/or versus competition Recommendations
	C.	MARKETING - all channels of distribution strategy, positioning or re-stage, concept development/execution product selling systems; i.e., color analysis, skin analysis advertising analysis competitive analysis; all product and marketing aspects on-going staff education in all phases of marketing, with an emphasis on product development and positioning trend analysis, foreign product review
II	- Beauty, OTC and Consumer Packaged Goods
	A Grayson Associates proprietary new marketing analysis - provides a 'score card' in 29 'KEYS-TO-SUCCESS' marketing segments in -
	A.	PRE-LAUNCH OF A NEW PRODUCT/LINE - determine the success potential of a new product concept or execution, before any marketing dollars are spent. Analysis of one or more product concepts - in varying stages of development.     Which ones are the most promising?     How and where may the scores be improved?
	B.	EXISTING PRODUCT/LINE - analyze the strengths and weaknesses against its key competition - customized to the individual product or brand.     For further description, please visit www.TheBrandAudit.com
III	theAdAudit  - 13 Industries Served – Appliances to Watches.
		A Grayson Associates proprietary analysis of print advertising effectiveness in HEADLINE  • VISUAL APPEAL • COPY • CONSUMER APPEAL
	A.	Used by Advertising Agencies to - Develop the most compelling print ads for client presentation. New business development, analyze potential client’s ads and/or competitors.
	B.	Used by Marketers to make the medium work harder - Evaluate strengths and weaknesses to improve ads. Compare different versions for the most compelling one. Use good-scoring ads as a selling tool to the trade.
IV	MERGERS AND ACQUISITIONS
	A.	Target objectives and strategy
	B.	Investigation, analysis, recommendations
V	PUBLICATIONS
	THE GRAYSON REPORT Bi-monthly marketing analysis newsletter in HAPPI magazine.
	theBrandAudit  Bi-monthly analysis column in HAPPI magazine.
VI	OTHER
	A.	Educational conferences
	B.	Staff training in marketing functions
	C.	Competitive business analysis/trend reports
	D.	Corporate and public seminars
	E.	Consultation with financial markets relative to company analysis, industry trends, acquisitions, etc.
	F.	Expert Testimony