GRAYSON ASSOCIATES, MANAGING PARTNER
Suzanne Grayson has been instrumental in the development of many of the personal care industry's most innovative concepts. Numbered among her most successful innovations are the creation of The Face Factory, the first freestanding cosmetic stores which stimulated the trend to full-line testing of colors, and independent beauty specialty stores. It was hailed as a revolutionary merchandising concept in cosmetic retail marketing. The 25 stores were subsequently sold to Regis Corporation.
The partners used their experience from The Face Factory to direct AT&T into retailing, with its Phone Center Stores. Ms. Grayson also developed the first color analysis system, leading to the production of the first, and patented skincare and color computer for Helena Rubinstein's point-of-purchase display, which sparked the uses of computers for many industries in addition to the cosmetic industry. Since that time she has developed five other color analysis systems.
During a fourteen year career at Revlon she was responsible for the new product marketing, planning and development for the company. One of her most significant creations was the invention of Blush-On and thereby blusher category, which led to powdered eye shadow, and other powdered products in the cosmetic segment. For Cover Girl, she created the first curved mascara brush, which helped to establish the brand in eye cosmetics.
Suzanne Grayson's clients within the cosmetic/toiletry/fragrance business have ranged from Avon to Zotos with almost every company in between. She is an important speaker at many industry functions and favored for annual reports to financial companies on the marketing state of cosmetic companies and the industry. Her perceptive editing of THE GRAYSON REPORT has made that newsletter a "must read" for 33 years in the cosmetic industry.
Her expertise covers all phases of beauty marketing, and in all channels of distribution, with particular emphasis in strategic planning, new product positioning and development, re-staging/repositioning of existing lines, advertising analyses, et al.
Suzanne Grayson is frequently called upon by the financial and advertising industries to report on industry and company trends. She is active in acquisition analysis for companies and financial institutions.
Ms. Grayson has served on the Board of Directors of The Independent Cosmetic Manufacturers and Distributors Association and has been active with the New York University School of Business and Public Administration--also serving on its Board of Advisors. Together with her partner, she started the Beauty Industry West Association, to serve as a focal point for the members of the industry on the West Coast.
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