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ROBERT A. GRAYSON, Ph. D.
GRAYSON ASSOCIATES, PARTNER


CAREER HIGHLIGHTS:

Educator:    Eighteen years Adjunct Professor of Marketing, Graduate School of Business, New York University. Visiting Professor of Marketing and Management- Pace University, Fordham University
Texts:    Introduction to Marketing, Prentice Hall Marketing and the Computer; American Marketing Association

Marketer:    Thirty years experience as consultant to major corporations. Expertise in all phases of the marketing mix. Ten years legal expert witness for marketing litigation. Lecturer, keynote speaker, seminar developer.

Publishing:    Marketing Journals-
Created The Journal of Consumer Marketing, The Journal of Industrial Marketing, The Journal of Services Marketing, The Journal of Product Management

Marketing Newsletter-
The GRAYSON REPORT, marketing newsletter published in HAPPI magazine, editor.


Trade Shows:    Developed CosmoExpo, Prime Pack, HBA Global Expo. Exhibits and Educational Programs

Advertising:    Senior Vice President advertising agency

Associations:    Past president New York Chapter, American Marketing Association; Founder Product Development & Management Association; Founder Beauty Industry West





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