|
|
ROBERT A. GRAYSON, Ph. D. GRAYSON ASSOCIATES, PARTNER
CAREER HIGHLIGHTS:
Educator: |
|
Eighteen years Adjunct Professor of Marketing,
Graduate School of Business, New York University.
Visiting Professor of Marketing and Management-
Pace University, Fordham University
Texts: |
|
Introduction to Marketing, Prentice Hall
Marketing and the Computer; American Marketing Association |
|
|
Marketer: |
|
Thirty years experience as consultant to major corporations. Expertise in all phases of the marketing mix. Ten years legal expert witness for marketing litigation. Lecturer, keynote speaker, seminar developer.
|
|
Publishing: |
|
Marketing Journals-
Created The Journal of Consumer Marketing, The Journal of Industrial Marketing, The Journal of Services Marketing, The Journal of Product Management
Marketing Newsletter-
The GRAYSON REPORT, marketing newsletter published in HAPPI magazine, editor.
|
|
Trade Shows: |
|
Developed CosmoExpo, Prime Pack, HBA Global Expo. Exhibits and Educational Programs
|
|
Advertising: |
|
Senior Vice President advertising agency
|
|
Associations: |
|
Past president New York Chapter, American Marketing Association; Founder Product Development & Management Association; Founder Beauty Industry West
|
Read Robert's biography
All content on this site, such as graphics, text, charts and software is
the sole property of Grayson Associates and is protected by United States and International copyright laws.
All trademarks are the property of their respective companies.
|
|
|
|
|