CAREER HIGHLIGHTS:

Marketer:			Marketing Consultant with expertise in all phases of beauty industry and packaged goods marketing; including, positioning, product development, advertising, market research, retail and sales promotion, display and merchandising. Serves clients in all product categories and in all channels of distribution.* Also regularly consults with advertising agencies and the financial industry regarding companies and trends in the beauty business, as well as acquisition analysis.
			Created the proprietary analysis system to predict new product success, before the launch. System may also be used to revive stagnant brands. www.theBrandAudit.com
Advertising:			Senior Vice-President, Management Supervisor- Advertising Agency
		Created the proprietary analysis system to determine the level of effectiveness of print advertising.  Used by agencies and marketers. www.theAdAudit.com
Educator:			Training seminars on in-depth knowledge of products and how to position/develop new products.
Columnist:			GRAYSON REPORT, Marketing Analysis column, published bi-monthly in HAPPI magazine. theBrandAudit, discussion of new product launches and success potential, published b-monthly in HAPPI magazine
Retailer:			Created a chain of cosmetic shops, Face Factory, which started the trend of mass displays of color testers and beauty specialty retail.
Shows:			Trade- Developed the first industry trade show, CosmoExpo, 1973-1985. (Sold in 1985.) Re-created the only current industry trade show, HBA Global Expo - developed seminar program. Consumer- Created PATHWAYS to BEAUTY and WELL-BEING.

Significant Past Achievements:

Invented 5 unique color analysis systems for different marketing companies, including the first and only mass market computer for cosmetic colors - Avon, Chanel, Clarion, Cover Girl, Jafra. Invented/patented the first computerized point of sale display: color analysis and skin analysis - Helena Rubinstein - started computerized display industry. Invented the first curved mascara brush - Cover Girl. Invented the blush category for Revlon with Blush-On, followed by Brush-On Shadow, Face-Gleamer, Liquid Eyeliner.

* Partial listing: Avon, Chanel, Cover Girl, Gillette, Estee Lauder, Procter & Gamble, Revlon.